A unique, forward thinking approach to professional audio sales representation …no, really.
As individuals, we’ve sold every type of professional audio product - from the most sophisticated mixing consoles to high-end outboard processing, microphones and accessories. We’ve created recording systems, broadcast systems and integrated solutions for a wide range of applications. We’ve come together to provide dynamic solutions for manufacturers in a continually evolving marketplace.
A Three Tiered Strategy
The market position for every brand is different and will change with aggressive representation. Audio Agent offers a wide range of specific sales strategies designed to seemlessly cascade from one to the next as a brand’s position improves. Depending on the current situation for a given brand, the cycle may be entered at any point. Whether launching a new brand or revitalizing an established product line, Audio Agent will provide a graduated, dynamic program to build awareness or “buzz” and then convert that awerness to demand.
TIER A - Brand Building / Re-building
Designed for start-up brands. Utilizes a rep-assisted, manufacturer-direct sales channel and initial dealer network creation.
TIER B - Modern Hybrid
Designed for emerging brands. Utilizes both manufacturer-direct and tradiional dealer channels prior to significant dealer inventory commitment.
TIER C - Traditional
Ideal for established lines. Exclusively utilizes traditional dealer sales channels and strategies to maximize product sell-through.