When professional audio leader Mackie sought to launch their new line of industry-redefining d.pro DJ mixers in May 2007, they came to Audio Agent for help. We leveraged our extensive relationships with famous DJs and electronic music artists to bring a collection of "heavy hitters" to the table, and on a sufficiently tight budget were able to bring several multi-platinum artists onboard.

Knowing we wanted to cut through the clutter and speak directly to DJs, we developed the visual style for the d.pro campaign in conjunction with Peekaboo, a Seattle-based artist and friend of Audio Agent. We pulled elements from his artwork across both print and online media, including a dedicated microsite, dpro.mackie.com, which we developed from the ground up. Finally, we traveled to LA to film and produce the "tie it together" video/webmercial with DJ Rocky Rock of Black Eyed Peas fame.

In just a few short months, the integrated d.pro campaign has been a hit worldwide with Mackie distributors, dealers and partners, and can be seen in dozens of magazines and online.

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