In April 2007, electronic musical instrument leader Roland Corporation came to Audio Agent looking for a print ad to launch their new electric guitar modeling and processing system, the VG-99. Roland had already tried several different approaches to the ad, but were looking for something that instantly conveyed the power and excitement of the product.

The challenge was creating an ad that could be used worldwide, conveying visually all the types of guitar, amp and effects sounds found within. We photographed the product and created the ad within one week, much to the delight of Roland Corporation US and their various subsidiaries. The VG-99 print ad is currently running in guitar enthusiast and electronic music magazines worldwide.

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