As the world's premier virtual instrument developer, Native Instruments has a longstanding reputation for premium design -- from their software products to their advertising. So when this Berlin-based company came to Audio Agent to produce their new print ads, we were honored ... and a bit nervous, to tell the truth. So what did we do? We raised our game, of course.

The new NI campaign for 2007-2008 carries the brand forward by employing high-concept visual metaphors, with a healthy dose of photo composition. In fact, we almost broke Photoshop making these ads. Swear to god. But the ads made Native Instruments and all their partners worldwide very happy. And that's what really matters, right? Look for these ads in music enthusiast magazines worldwide.

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